Acquire
We recruit real users through repeatable channels and run each one as a stated experiment — so you learn what actually produces usage, not vanity clicks.
Waymaker AgencyFractional Growth Lead
The four weeks that
decide your launch.
Bring on a hands-on growth lead for the beta-to-launch window. In four focused weeks, we turn a product that’s almost ready into real users, instrumented behavior, and a launch decision you can defend — without hiring full-time.
4 weeks+ complimentary Week 0
60 hours15 hrs/week, hands-on
$4,500fixed fee, no surprises
Immediatestart on acceptance
Most launches don’t fail because the product was wrong. They fail because nobody measured whether real people reached the moment of value — until it was too late to fix.
You’re weeks from launch. Your engineer is building; maybe a researcher is interviewing. What’s missing is the person who owns the space between them — acquisition, activation, measurement, and the launch call — and who can hold all of it in one head. That’s the role this sprint fills.
One operating system, four moves
Acquisition brings the right people in. Activation gets them to value. Measurement shows what happened. And the evidence turns into a decision. It’s one loop — run tightly, every week.
Activate
Lifecycle messaging and concierge support move new users from “installed” to first real value — and show exactly where they get stuck.
Measure
An engineer-ready measurement spec your dev can build straight from, so every step from invite to repeat use is instrumented and trustworthy.
Decide
Weekly evidence and a clear read at the end: is this ready to launch wider, and what do you do first? No dashboards without a decision attached.
Fifteen things you keep
Not a stack of advice — a practical operating system your team keeps using after the sprint ends. Everything transfers on final payment.
Analytics & Measurement Spec
Activation definitions, funnels, cohorts, attribution and retention logic.
Engineer-ready Event Dictionary
Event names, properties and naming conventions your dev builds straight from.
Tracking QA Checklist
Pre-beta and pre-launch validation so tracking gaps never cost you a cohort.
Acquisition Plan
Priority audiences, qualification criteria, channels and operating targets.
Recruitment & Outreach Assets
Invitations, outreach scripts, community and referral messaging.
Channel Experiment Plan
Each channel as a test: hypothesis, message, success measure, next decision.
Lifecycle Journey Map
User states, triggers, timing and channels from first touch to launch.
Lifecycle Message Library
Six finished, behavior-triggered communications, plus manual fallbacks.
Concierge Activation Program
Hands-on onboarding for the first users, with friction documented.
Beta Growth Command Center
A live shared tracker: source, funnel state, feedback, blocker, next action.
Weekly Experiment Briefs
What was tested, what happened, what it means, what changes next.
Decision Threshold Framework
Agreed meaning for each results pattern — set before the numbers arrive.
Launch Conversion Recommendations
Landing page, app-store positioning, FAQ and expectation-setting language.
Founder Launch Announcement & Copy
The announcement plus a focused set of launch communications.
Launch Readiness Assessment & 30-Day Plan
An honest go / hold read and a ranked first-month plan.
We fill the gap — we don’t replace your team
Your engineer keeps the code. Your researcher keeps the interviews. We own the growth system that connects product behavior to launch decisions — and we’re explicit about where the line sits.
We personally execute
- Write the measurement spec, event dictionary and QA checklist
- Build and run the growth command center
- Create every recruitment and lifecycle asset
- Personally run outreach across two priority channels
- Recruit and concierge-onboard the first users
- Analyze the funnel weekly and write the briefs
- Draft launch messaging and the founder announcement
- Deliver the readiness assessment and 30-day plan
We advise & review
- What your engineer should implement for tracking
- Which product and onboarding changes the data points to
- How lifecycle triggers should be wired
- What each pattern in the results really means
- Whether you’re ready for wider, paid acquisition
- What to do first in the 30 days after launch
How the four weeks run
Setup & orientation
We meet the team, get access to the build and materials, and set up the shared tools. ~5–10 hours, at no additional charge — so week one opens with real work.
Instrument & align
Measurement spec, event dictionary and QA checklist. Define the cohort, build the tracker, stage the first channel tests.
Recruit & validate
First acquisition tests and initial users. Concierge activation begins. Validate tracking against real behavior.
Optimize activation
Reallocate toward what’s working, deploy lifecycle follow-ups, analyze the funnel, recommend pre-launch changes.
Launch & decide
Support launch, monitor the early funnel, deliver the readiness assessment and the prioritized 30-day plan.
Simple, fixed, fair
The Launch Growth Sprint
Fixed fee$4,500
4 paid weeks · 15 hrs/week · 60 hours · complimentary Week 0- Engineer-ready measurement spec and tracking QA
- Two priority acquisition channels, run hands-on
- Operating target: ~15–20 users recruited, ~8–12 to first value
- Six lifecycle communications + concierge activation
- Weekly command center, experiment briefs and growth reviews
- Launch messaging, readiness assessment and 30-day plan
- All 15 deliverables — yours to keep
Pay $4,500 and start
One payment to begin — and backed by the value guarantee below.
Want more hands on the ground? Add 20 hours for $1,500 — a third or fourth channel, a wider target, and more launch-week support. Optional, and only after your go-ahead.
Low-risk by design
Value guarantee
Pay once, upfront — then judge it on results, not promises. If you don’t feel the engagement delivered real value, tell us any time up to 30 days after the final deliverable, and we’ll refund your fee.
Growth takes a beat to show, so the window stays open well past the finish. Week 0 setup is free, so you see how we work before the paid engagement even begins. The one condition: a refund means the deliverables come back too — you keep the system or keep your money, not both.
What we don’t do is promise a specific number of users — growth depends on your product, access and audience too. But if the work doesn’t deliver value, you don’t pay for it. That’s the deal.
Questions founders ask
Will this step on my engineer or researcher?
No — it’s built around them. We define what needs measuring and what the lifecycle needs to trigger; your engineer owns the code. If you have a researcher, we run a separate acquisition-testing cohort and hand them the questions the behavior raises. Clear ownership, no duplication.
Do you guarantee a number of users?
No, and anyone who does is guessing. Targets here are operating targets — roughly 15–20 recruited, 8–12 reaching first value — and real outcomes depend on product readiness, access and audience response. What you’re guaranteed is a working system, honest measurement, and a clear decision at the end.
What if the product isn’t finished?
That’s the point. The sprint runs while the build is still in motion, so what we learn can strengthen the launch instead of arriving too late. Week 1 instruments the funnel; the moment there’s a testable build, we’re ready.
What do I need to provide?
Access to the build, existing research, your analytics tool and team channel; approved participant-facing language; and a decision-maker who can move quickly. That’s handled in the complimentary Week 0.
Can I add more time?
Yes. An optional 20-hour block ($1,500, same rate) adds a third or fourth channel, a wider recruitment target and more launch-week support. It can be chosen up front or approved mid-sprint — only ever after your written go-ahead.
Launch on evidence, not hope.
Four weeks from now, you could be looking at real users, a working measurement system, and a clear answer to “are we ready?” Let’s use the window while you still have it.