PopPop
Events
— Abbey Oliva Lopez · Founder & Lead Balloon Artist
Custom balloon decor and event styling for busy Palm Beach families who wantthe magicwithout the stress. A complete growth system — brand, offers, content, funnel, local SEO, booking, follow-up, and repeat-client engine.
Bringing joy to every celebration ♥
Make every celebration feel custom, magical, and stress-free — so families remember the joy, not the chaos.
Busy Palm Beach moms (28–45), brides + maids of honor, grad families, baby-shower hosts, proposal planners. Family-first buyers who want a real artist, not a template.
Joyful · warm · creative · mom-to-mom. Like a best friend who happens to throw the best parties.
Magical memories without the overwhelm. Custom decor + favors + setup, on time, on budget, on brand.
12K+ followers · 1,567 posts · 250+ events · 14+ reviews · 100% recommend rate · Palm Beach County + Martin County.
Book a free 15-min consultation → poppop.events or DM @pop.pop.events.
The one-liner
Custom balloon decor and event styling for busy families who want the magic without the stress.
Keep "Behind every magical event is a lot of hot air and love" as a social caption and Reels overlay — not the primary positioning line.
The hierarchy
- Primary position: Stress-free, elevated balloon decor and party styling for busy Palm Beach moms.
- Emotional promise: Magical memories without the overwhelm.
- Proof: 250+ events · 5+ years · 100% recommend rate.
- Personality: Joyful, warm, creative, mom-to-mom.
- Expansion lane: DIY tutorials, favors, memberships, influencer-style content.
Busy moms planning kids' birthdays · brides + maids of honor · grad families · proposal planners · anyone who wants the magic without the manual labor.
Custom balloon garlands + sculptures · backdrop styling · party favors · full event planning · DIY tutorials · countdown checklists.
5+ years experience · 250+ events · custom designs (not template packages) · stress-free planning · genuine joy.
Use "elevated," "custom," and "polished" rather than "luxury." This keeps PopPop premium-feeling without conflicting with the "affordable, mom-owned" keywords already in her Facebook bio. Same vibe, more inclusive — and avoids pricing out the busy mom who's the primary buyer.
How PopPop sounds
Warm + maternal. Like a best friend who happens to throw the best parties. Never stiff, never corporate.
Playful but not silly. Lean into magic and joy without losing the "this is a real artist" credibility.
Real, not polished-fake. Show the behind-the-scenes — Abbey blowing up balloons, late-night setups, the chaos before the calm.
Family-first. Abbey is a mom. She gets the chaos. Her brand voice should sound like another mom who's been there.
- "Custom balloon decor for busy families."
- "You bring the celebration. I'll bring the magic."
- "From balloon dogs to grand garlands — we do it all."
- "Save this for your next party 💕"
- "Premier balloon solutions for discerning clients."
- "Industry-leading event design."
- "Inquire about our service offerings."
- "Luxury balloon experiences" (conflicts with mom-owned/affordable).
Real social proof — Abbey is already winning. The system doubles down on what's already working.
Custom balloon garlands & event décor · Affordable · Creative · Mom-Owned — these keywords are already in her Facebook bio. They should live on every landing-page hero, every email signature, every press one-pager, and every Google Business Profile description.
The collateral PopPop already owns — gorgeous, on-brand, ready to deploy.
These are the brand assets the brand already owns. The system treats them as the foundation — every new piece of content extends what these establish.
"Fill the room with balloons, the day with laughter, and the heart with memories."
"Balloons rise because they are light — maybe joy works the same way."
The palette
- · Abbey-in-the-shot (founder visibility)
- · Natural light, bright but soft (avoid harsh flash)
- · Confetti, motion, joy
- · Real events > staged stock
- · Crop tight — fill the frame with balloons or faces, not background
Logo usage rules
- · Use horizontal logo for website headers, email banners
- · Use vertical logo (with balloon dog) for IG Reels covers + Stories
- · Use icon-only (balloon dog) as profile avatar across platforms
- · Maintain minimum clear space = height of "P" around all sides
- · Use on light/cream/blush backgrounds for best contrast
- · When on dark, use the light/reversed version
- · Minimum logo size: 24px height (digital), 0.5" (print)
- · Stretch, squish, or rotate the logo
- · Place on busy photos without overlay or padding
- · Recolor the wordmark — pink + teal are locked
- · Use less than 24px (it becomes unreadable)
- · Mix script + serif inside the SAME word
- · Add drop shadows, glows, or strokes that aren't in the asset library
- · Use low-contrast palette combinations (pink on red, teal on blue)
Four packages that make booking decisions easy and give Abbey clean upsell paths. Starting prices below are conservative placeholders — adjust to her actual rates. Anchoring on tiers also makes price-shopper conversations much easier (see Sales Scripts in Section 16).
Pop Mini
Pickup decor for intimate moments.
Ideal for: Intimate birthdays, gender reveals, small showers, "I want one wow piece."
- •Small balloon garland or sculpture
- •Pickup at studio
- •DIY install guide
- •Color palette consult
Pop Party
Custom garland + backdrop styling.
Ideal for: Kids' birthdays, baby showers, graduations, milestone parties.
- •8–12 ft custom garland
- •Coordinated backdrop styling
- •On-site setup
- •Removal + cleanup
- •1 photo-moment vignette
Pop Signature
Full event styling, end-to-end.
Ideal for: Weddings, milestone events, brand launches, full-room transformations.
- •Full balloon decor program
- •Custom favors (qty + design)
- •Multi-vignette styling
- •Color palette + theme dev
- •Day-of timeline support
- •Setup + breakdown
Pop Moment
Premium proposal + surprise setup.
Ideal for: Proposals, anniversaries, gender reveals, milestone surprises.
- •Discreet planning
- •Premium decor styling
- •Photographer-friendly setup
- •24-48hr turnaround option
- •Optional captured-reaction package
Wedding-grade favors and party-favor boxes. Volume-priced by guest count.
Photographer on-site for proposals and gender reveals. Add to any tier.
Annual package: 4 events/year + early booking + 10% off favors. Pitch after 2nd booking.
“"I want my child's party to be unforgettable — but I have 30 other things to do this week."”
DIY tutorials. Countdown checklists. "Stress-free Saturday" UGC. → Pop Party.
“"I want this to feel premium and personal — not a Pinterest cliché."”
Real wedding/shower BTS. Custom palette stories. Pricing transparency. → Pop Signature.
“"I need this to feel grown-up but still fun for the kids."”
Senior-year highlight reels. School colors customization. Last-minute booking magic. → Pop Party.
“"It has to be perfect. I cannot mess this up."”
Discreet planning. Quick-turnaround proposals. Filmed reactions. → Pop Moment.
“"I want her to walk in and cry happy tears."”
Gender-neutral palette options. Sweet/emotional captions. Mom-to-mom voice. → Pop Party.
“"We do birthdays, anniversaries, holidays — and I want them all to feel special."”
Membership/repeat-client offers. Seasonal collection drops. Loyalty perks. → PopPop Membership.
Behind-the-scenes setup videos, garland-building time-lapses, Abbey blowing up balloons.
60-second balloon hacks for moms doing kids' parties at home. Builds reciprocity + share behavior.
"30 days out / 14 days out / 7 days out" lead-magnet content. Mom-saver content that keeps her coming back.
Finished event reveals — birthdays, weddings, grad parties, proposals. The portfolio that converts new clients.
Abbey + her son. Mom-relatable moments. The "you can be a mom and run a business" content for the influencer side.
A starter rhythm to copy for the first month. Goal: build the BTS habit + push two pieces of evergreen lead-magnet content. Post times are guidance — pick what works for your life.
| Day | Pillar | Post / Caption Hook | Format |
|---|---|---|---|
| Mon W1 | BTS | "3am the morning of the birthday — here's the calm before the magic." | Reel |
| Tue W1 | DIY | "How to make a balloon garland in 60 seconds — no helium required." | Reel |
| Wed W1 | Countdown | "30 days out: the birthday-party checklist every mom needs." | Carousel |
| Thu W1 | Real Event | Reveal — Wednesday's shower setup, "Sage + cream + a little gold." | Reel + Posts |
| Fri W1 | Mom Life | "Picking up my son from school in my hot pink dress because there's a setup at 6." | Story + Post |
| Sat W1 | BTS | "This is what 4 hours of garland prep looks like 💕" | Story (multi-frame) |
| Sun W1 | DIY | "Sunday Save — this trick will save your next outdoor party from wind." | Reel |
| Mon W2 | Countdown | "14 days out: the second checklist (this is the one everyone forgets)." | Carousel |
| Tue W2 | BTS | Time-lapse — "this 8-foot garland took 2 hours. Worth every minute." | Reel |
| Wed W2 | Mom Life | "Behind the brand: how this all started with my son's first birthday." | Reel (founder story) |
| Thu W2 | Real Event | Wedding Sunday reveal — proposal-y, romantic, all neutrals. | Reel + Posts |
| Fri W2 | DIY | "How to attach balloons to a wall without damaging paint." | Reel |
| Sat W2 | Real Event | Saturday grad party reveal — graduation cap balloon arch. | Posts |
| Sun W2 | BTS | "Sunday reset — restocking, prepping, planning the week." | Story |
| Mon W3 | Countdown | "7 days out: the last-week checklist — don't panic, just do these." | Carousel |
| Tue W3 | DIY | "Helium vs no-helium — which one for your party?" | Reel |
| Wed W3 | Mom Life | "My son tried to help today. He's the best (worst) assistant." | Story |
| Thu W3 | Real Event | Proposal reveal — surprise reaction (with permission). Tag couple. | Reel + Posts |
| Fri W3 | BTS | "This is what a Friday night looks like in this business 💕" | Story |
| Sat W3 | Real Event | Saturday — 1st birthday balloon backdrop reveal. | Posts |
| Sun W3 | DIY | "How to choose your party color palette in 5 minutes." | Carousel |
| Mon W4 | Countdown | "The day-of checklist — print this and tape it to your fridge." | Lead-magnet carousel |
| Tue W4 | BTS | "Here's the chaos before this becomes a Pinterest moment." | Reel |
| Wed W4 | DIY | "Favors guests will actually keep — 3 ideas under $5." | Reel |
| Thu W4 | Real Event | Big monthly recap — "This was August at PopPop. Thank you all 💕" | Carousel |
| Fri W4 | Mom Life | "Working mom realness — let me show you my Friday." | Story takeover |
| Sat W4 | Real Event | Featured client — full event walk-through. | Reel |
| Sun W4 | BTS | "Setting the table for next week — here's what's coming." | Story |
| + | Extras | Stories every day · IG/TikTok reels saved for late-week reuse · always link to free checklist in bio. | — |
Behind every magical event is a lot of hot air and love. 💕 Tag a mom who needs this energy this week. ✨ #PopPopEvents #BalloonArtist
30 days out from your kid's birthday? Here's the only checklist you need (link in bio). Save this for your next party. 🎈 #BirthdayPlanning #MomLife
Real talk: this 8-foot garland took 4 hours. Custom designs aren't fast — they're worth it. 🤍 #BehindTheScenes #BalloonArtistry
POV: it's 3am the morning of the party. The calm before the magic. 💗 #BTS #EventPlanner
From balloon dogs to grand garlands, we do it all. What's your favorite balloon creation? 💬 Drop it below. #PopPopEvents
DIY Sunday — how to attach balloons to a wall without damaging the paint. (Save this 💾) #DIYParty #BalloonHacks
Picking up my son from school in this hot pink dress because there's a setup at 6. Mom life + business life are the same life. 🌸 #MompreneurLife
Wedding reveal — sage + cream + a little gold. Custom palette, custom everything. Slide for the full setup. 💍 #WeddingDecor #BalloonGarland
She walked in and cried. The whole point of throwing the shower. 💕 #BabyShower #PopPopEvents
The day-of party checklist nobody talks about. Comment “🎈” and I'll DM it to you. #BirthdayMom #PartyChecklist
The 8-section homepage
- 01Hero. Abbey + balloon shot + tagline. Two CTAs: 'Book a Free Consultation' (primary) + 'See Recent Events' (secondary).
- 02Meet the Artist. Founder story — 'Hi! I'm Abbey, and I started PopPop Events because...' Stats: 5+ years, 250+ events, 100% recommend.
- 03Service Packages. Pop Mini · Pop Party · Pop Signature · Pop Moment. Cards with starting price + "What's included."
- 04Recent Events Gallery. 6–9 best events. Sortable by occasion. Each links to a case study + booking CTA.
- 05Process / How It Works. 4 steps: Consultation → Design → Build → Deliver. Stress-free promise.
- 06Pricing Anchor. "Starting at $X" per package. Builds trust. No need for hidden quotes.
- 07Testimonials. 3–6 quotes with photos. Real moms, real moments.
- 08Final CTA + Newsletter. Book button + email-capture for free Countdown Checklist.
Hi {name}! Thanks for grabbing the free party countdown checklist. Quick story: I started PopPop because I wanted every kid (and every mom!) to have their dream party without the stress. The checklist is attached — print it, save it to your phone, send it to the friend who needs it. More party magic on the way 💕 — Abbey
I've set up 250+ parties. Here are the 3 mistakes that come up the most: 1) Ordering balloons too early. 2) Underestimating the wind. 3) Putting decor at kid-height when there's a 2-year-old in the room. Story for each one inside ⬇️
Filmed me building yesterday's wedding garland in 90 seconds. Watch here ⬇️ Real moms ask all the time — "do you really do this all yourself?" The answer is yes. Every single one. That's why every event feels custom.
If you're thinking about a party in the next 60 days, this is the best time to book. Custom designs start with a free consultation — we talk colors, vibe, vision, kids, partner pet-peeves, all of it. Book a free consultation here ⬇️
No pressure — just wanted to make sure your checklist made it to the right inbox. If you've got a party on the horizon and the checklist isn't enough, I'm here. Hit reply and tell me what you're planning. I'll send back two or three ideas you can use even if you don't book with me.
For every busy mom...
The Mom's Party Countdown Checklist
The lead magnet that grows the email list AND solves a real problem for the target audience. 5 pages, designed in PopPop's brand. Live + downloadable below.
- Page 1 — 30 Days Out: Invitations, venue, color palette, theme lock-in
- Page 2 — 14 Days Out: Cake, food, favors, balloon order placed
- Page 3 — 7 Days Out: Final headcount, music playlist, day-of timeline
- Page 4 — Day Before: Setup checklist, what to prep tonight
- Page 5 — Day-Of: Hour-by-hour timeline + "what to do if it rains"
From PopPop with love
Party Countdown Checklist
5 pages · designed in brand · ready to download
Get the PDFDistribution channels
- 1.Pinned IG/TikTok bio link
- 2.Caption CTA on every carousel post
- 3.Site footer + every page
- 4.Pinterest pin (high-intent moms)
- 5.Free in exchange for email at booking
- 6.Lead-magnet ad (small daily Facebook test)
The end-to-end path a new client takes — from "saw a Reel" to "signed contract, deposit paid." Each step has a measurable conversion rate so PopPop can spot leaks and fix them.
Instagram · Facebook · Pinterest · Google Maps · referral. The Reel, pin, or post that catches her eye.
Free checklist download · DM "🎈" · website inquiry form. Permission to follow up.
Web form OR DM with date + event type + vibe. Reply within 4 hours (auto-text if it's after-hours).
Free 15-min call OR voice memo exchange. Lock vibe, date, package, palette.
Branded proposal email within 24hrs. One package option recommended + one upsell option.
50% deposit secures the date. Stripe link or e-transfer. Auto-receipt with countdown reminder.
Setup, breakdown, captures. Surprise moment for the host (signature touch).
Day-after thank-you text with Google review link + "send a friend" offer.
For a local event business, Google searches drive a huge portion of new inquiries — especially from moms who don't live on social media. This section is the highest-ROI growth lever PopPop isn't fully using yet.
Google Business Profile — Set up + Optimize
- · Claim the profile (Palm Beach County + Martin County service areas)
- · Upload 30+ event photos (mix of finished events, BTS, founder)
- · List all packages with starting prices
- · Set business hours + booking link
- · Add Q&A: "What is your service area?" "Do you do same-week events?" "Can you do gender-neutral?"
- · Post weekly updates (each new event + every BTS Reel)
- · Reply to all reviews within 48 hours (every single one)
Target Keywords (rank for these)
Local landing pages to build
- · /palm-beach-county-balloon-decor
- · /west-palm-beach-balloon-garland
- · /wellington-event-decor
- · /jupiter-fl-balloon-decorator
- · /stuart-martin-county-balloon-decor
- · /boca-raton-balloon-stylist (if expanding south)
Each page: H1 with city + service · 3-paragraph intro · 6 event photos from that area · 3 testimonials · service-area map · booking CTA. Adds local SEO surface area without diluting the homepage.
Review Strategy (post-event automation)
- · Day +1: thank-you text with photo + Google review link
- · Day +3: follow-up if no review yet
- · Day +7: "1-tap rating" — easy to convert
- · Goal: 1 new Google review/week minimum
- · Bonus: ask permission to use their event photos in marketing
Pinterest Strategy (the sleeper channel)
Pinterest is search-based and visual — perfect for balloon decor. Moms plan parties on Pinterest months in advance. Five boards, vertical pins (1000×1500), 5+ pins/week.
The most common conversations, scripted in advance so PopPop never freezes on a reply. Each script is short, warm, and includes a clear next-step.
Hi {name}! Yes, I have a couple of slots that weekend — would love to learn more. Quick questions: 1) what kind of event, 2) approx. how many guests, 3) any color/vibe in mind? Once I have those I'll send 2 package options + starting price. 💕
Hi {name}! Just got your inquiry for {event_type} on {date} — so excited to hear about it. I have a couple of questions before I send a proposal, but I want to make sure I capture the vibe right. Mind if I send a 90-sec voice memo with the questions? Or we can hop on a free 15-min call. Whichever feels easier 💕 — Abbey
Hey {name}, just checking in on the proposal I sent Tuesday for {event_type}. No pressure — totally normal to take a few days. Wanted to make sure it landed in the right inbox + see if you have questions. The {package} slot is still open for your date 💕
Totally fair to compare! Quick honest answer: my packages range from ${MIN}–${MAX} depending on scope. The "starting at" is the lowest tier; most clients land in the {default_package} range. I prioritize custom design over volume — which means I take fewer events and spend more time on each. If budget is a hard constraint, I'd rather tell you upfront than over-promise. Happy to chat about what we can do at the budget you have 💕
Hey {name}! Was just thinking about your {event_type} from {month} — still one of my favorites this year 💕 Anything coming up the rest of the year I could help with? Holidays, anniversary, milestone? Past clients get first dibs on the calendar before I open new booking. xo Abbey
You're booked! 🎉 Just sent the Zoom link to your inbox. Before we talk, send me 3 photos that capture the vibe you're going for (Pinterest, Instagram, anywhere). I'll have package options + price ready when we hop on. Talk soon 💕 — Abbey
The Canva or Figma template set Abbey should build once and reuse forever. Each template uses the PopPop palette + typography pairing so all output is brand-consistent in seconds, not hours.
Event reveals, quote graphics, weekly tips
BTS + DIY video thumbnails
"Up next," "Behind the scenes," polls
Countdown checklists, "30 Days Out" series
Welcome series + monthly newsletter
PDF cover page for client quotes
Vendor referral + retail tear-off
Search-optimized vertical pins (5+/week)
Refresh seasonally to stay active
Day 1: build all 9 templates in Canva using PopPop palette + Magnolia Script + Playfair Display + Inter. Save as Brand Kit. From then on, every post takes 5 minutes instead of 45.
The numbers PopPop should check every Sunday in 10 minutes. Looking at them weekly is the difference between "feeling busy" and "actually growing."
Cadence drives algorithm + audience trust
Top of funnel — Pinterest + IG + GBP combined
Quality top-of-funnel filtering
Revenue-generating conversions
Upsell to Pop Signature + favors
LTV multiplier — easier than new acquisition
Local SEO + social proof compound
Owned audience — algorithm-proof
- Open the dashboard (Notion / spreadsheet / paper journal)
- Fill in this week's 8 numbers
- Circle the one number that's off-target
- Write 1 micro-action for next week to move that number
- Done. The brand grows because you noticed.
Realistic goals for the first 90 days of the system. Stretch goals are noted separately — keep the realistic goals as the bar and treat stretch goals as bonus wins.
Foundation + Cadence
- →Launch the countdown-checklist lead magnet
- →Set posting cadence (5–7 posts/week)
- →Pin booking CTA + bio link to the checklist
- →Welcome email sequence live
- →Photograph 10 reusable BTS + DIY content assets in batch
- →Optimize Google Business Profile + post 4 updates
- →Realistic goal: 50–100 local email subscribers, 3–5 consult requests
- →Stretch: 200 subs, 8 consults
Visibility + Referrals
- →Publish 4 founder-story Reels (origin, son, why)
- →Pitch 3 local mom blogs / podcasts
- →Build out Service Packages page with starting prices
- →Run a small daily Facebook lead-gen ad to checklist (test)
- →Apply to 2 vendor referral lists (venues, photographers)
- →Launch Pinterest with 5 boards + 20 pins
- →Realistic goal: 5–8 consults/month, 2–3 referral partners
- →Stretch: 12+ consults, first paid local podcast
Monetize + Repeat
- →Launch PopPop Membership (4 events/year + perks)
- →Test Pop Moment (proposal package) with filmed-reaction add-on
- →Recurring DIY series → YouTube long-form
- →UGC collab with 3 local mom influencers
- →First repeat-client outreach (last quarter's clients)
- →First "premium tier" event booking
- →Realistic goal: 3–5 booked events/month, 1 repeat-client offer launched
- →Stretch: Multiple monthly retainers booked forward, 1 corporate/brand client
A complete growth system — for Abbey, for any brand who needs one.
This is the kind of complete brand + marketing + sales + SEO + repeat-engine system I build for clients. If you need one for your service business, product launch, or AI startup — let's talk.