The Product Brain: Your 10-Phase Workspace
Your Product Brain is not a project management tool — it is a living context system that evolves with every decision you make.
Course curriculum
The Brain as a Living System
Why the Brain is different from a document
The Brain Is Not a Document
The Brain Is Not a Document
A document is static. The Brain evolves with your decisions. It has three modes: Context Storage, Context Injection (Cameron reads it automatically), and Pattern Detection (nudges when something needs attention).
The 10 Phases Explained
From Envision to Sustain
The 10 Phases Explained
The 10 Phases
- Envision — What are we building?
- Discover — Who is this for?
- Build — How do we build it?
- Test — Does it work?
- Launch — How do we introduce it?
- Grow — How do we get users?
- Monetize — How do we make money?
- Operate — How do we run it?
- Scale — How do we get bigger?
- Sustain — How do we stay healthy?
Phases are not strictly sequential. You can work multiple phases simultaneously.
Do Mode and See Mode
Two operating modes in every phase
Do Mode and See Mode
Cameron Uses Your Brain
How Brain context flows into Cameron
Cameron Uses Your Brain
Connecting Phases to Tools
Phase-to-tool map and bridge pattern
Connecting Phases to Tools
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