Choose Your Launch Path
Every path includes Waymaker's planning + build + automation workflow. The difference is how much expert support you want.
Detailed Feature Comparison
See exactly what's included in each path.
| Feature | DIY | DWY | DFY |
|---|---|---|---|
| Platform access + templates | |||
| AI agents + build credits | |||
| Strategy + planning | Self-serve | Guided | Full service |
| Live expert sessions | 2/week | Weekly | |
| Async expert feedback | Daily | As needed | |
| Implementation checkpoints | Self-managed | Weekly | Continuous |
| You do the building | Yes | Yes (guided) | No |
| We do the building | Yes | ||
| QA + conversion review | Self-review | Together | Full service |
| Launch support | Docs | Guided | Full service |
| Post-launch optimization | DIY | 14-day plan | 14-day support |
Which Path Is Right for You?
Choose DIY if...
- You enjoy building and want full control
- You have the time to learn and execute
- You're comfortable troubleshooting
- Budget is your primary constraint
Choose DWY if...
- You want to build but need guidance
- You have 6-10 hrs/week to commit
- You get stuck making decisions
- You want ownership + expertise
Choose DFY if...
- You don't have time to build
- You want it done right the first time
- You can provide assets + approvals
- Speed to market is critical
Frequently Asked Questions
Can I switch between paths?
Yes! Many people start DIY, then add DWY support when they get stuck. Or start with DWY and transition to DIY after launch.
Do DWY/DFY include the Waymaker subscription?
Yes during the engagement. After delivery, you keep the workspace and continue on a plan that fits your usage (Launch, Growth, or Pro).
What if I need something in between?
Check out our Rescue service if you're stuck mid-build, or book a call to discuss custom arrangements.
How fast can I actually launch?
DIY depends on your pace (days to months). DWY is designed for 2-4 weeks. DFY is typically 3-8+ weeks depending on scope.