Know it'll sell
before you build it.
Most founders spend $10k+ building something the market never wanted. The Validation Sprint gives you a data-backed go/no-go in 5 days - for a fraction of a wasted build.
The build-first trap
Most founders skip validation because it feels like slowing down. It's actually the fastest path to the right answer.
You're building on a hunch.
The idea feels right. Your gut says go. But gut feelings have a brutal track record - and the market doesn't care how confident you were at kickoff.
You have no real demand data.
Friends said they'd pay for it. A few LinkedIn comments looked promising. That's not demand - that's encouragement. Demand is people handing over money in a category that already exists.
A wrong build is a sunk cost you can't un-spend.
Most founders discover market fit problems after they've spent $20k–$50k. The sprint catches it in 5 days, at $1,500. The math is simple.
Demand & Positioning Scorecard
Five deliverables that answer the only question that matters: will this sell?
Go / No-Go Score
A 0–100 confidence score with the specific reasoning behind it - not a vague "it depends." You'll know exactly what's strong, what's weak, and what would change the score.
Real Demand Signals
Search volume, competitor activity, market data - not opinion. We pull signals from the category that already exists, so you're betting on evidence, not optimism.
Top 3 Validated Angles + The One to Lead
Three positioning angles ranked by demand and differentiation, with a clear recommendation on which to lead with. You don't have to guess which message the market will respond to.
Pricing-Band Reality Check
What the market is actually paying for comparable offers - not what you hope they'll pay. Priced too high and you'll stall; too low and you'll undersell a real product.
1-Page Build / Don't Build Recommendation
A plain-English document you can share with co-founders, investors, or contractors. No jargon. Clear verdict. Specific next steps if the answer is go.
5 days. Clear answer.
No fluff phases. No discovery theater. The sprint is structured to get you to a data-backed decision in one week.
Kickoff + Intake
We align on the offer, the target buyer, and the success criteria for the sprint. You fill out a structured intake doc. I ask the uncomfortable questions now, not after I've done the work.
Data Gathering
Competitor scan, demand signals (search, communities, job postings, pricing pages), market sizing, and comparable offer research. This is the work most founders skip.
Synthesis + Scorecard Build
All signals synthesized into the Demand & Positioning Scorecard. Go/no-go score calculated. The three angles built and ranked. Pricing band established.
Readout Call + Handoff
45-minute call to walk through the scorecard, answer questions, and make sure you leave with clarity - not confusion. Full handoff doc delivered same day.
Pricing
Start with the Sprint. If the data says go, the $1,500 is already applied to your build.
Validation Sprint
5 business days
The core engagement. Demand & Positioning Scorecard, readout call, and handoff doc. Fully credited toward a build engagement if you proceed.
- Go / no-go score (0–100) with reasoning
- Real demand signals - search, competitor, market data
- Top 3 validated angles + the one to lead with
- Pricing-band reality check
- 1-page build / don't-build recommendation
- 45-min readout call + handoff doc
- $1,500 credited toward any build engagement
Validation + Roadmap
5 business days
Sprint deliverables plus a phased build/launch plan. If the data says go, you leave with a clear execution roadmap in the same week.
- Everything in the Validation Sprint
- Phased build / launch roadmap
- Milestone-by-milestone execution plan
- Resource and tool recommendations
- $2,500 credited toward any build engagement
Retainer Add-On
/mo after sprint
Ongoing market monitoring for active builds. Demand signal updates, competitive shifts, and positioning refinements as you build and launch.
- Monthly demand signal refresh
- Competitive landscape updates
- Positioning refinements as market shifts
- Async advisory on build/launch decisions
- 30-day cancel-anytime terms
The honest answer guarantee
If the data says don't build it, we'll tell you - and that no is worth more than the fee.
The sprint is designed to save you from a bad build, not to confirm what you already want to hear. You'll get the honest read on your idea - so the money you don't spend on a wrong build is the biggest ROI we can deliver.
Questions
What exactly do I get at the end of 5 days?+
A Demand & Positioning Scorecard: a go/no-go score (0–100) with reasoning, real demand signals from search/competitor/market data, top 3 validated angles with a recommendation on which to lead, a pricing-band reality check, and a 1-page build/don't-build recommendation. Plus a 45-minute readout call and handoff doc.
What if the data says don't build it?+
We'll tell you clearly - and that no is worth more than the fee. Knowing before you spend $10k–$50k on a build is the whole point. We don't soften bad news.
Is the $1,500 credited toward a build?+
Yes. The full $1,500 is credited toward any build engagement if you move forward. You're not out the money - you're de-risking a much larger investment.
What kind of ideas does this work for?+
Any B2B product, service, or offer you're about to invest real money building or launching. SaaS, consulting services, productized offers - if you're asking "will this sell?", this is for you.
What's the difference between Sprint and Validation + Roadmap?+
The Sprint ($1,500) is the core go/no-go Scorecard + readout call. Validation + Roadmap ($2,500) adds a phased build/launch plan - so if the data says go, you have a clear execution roadmap in hand the same week.
Who is doing this work?+
Ashley Kays. Senior PMM + growth leader, 20+ years across Walt Disney World, NCR, Wyndham, Wells Fargo. Founder of Waymaker AI. The person you talk to on the discovery call is the person doing the sprint - no junior team, no offshore delivery.
Stop guessing. Get the data.
20-minute discovery call - free. We'll confirm the sprint fits your situation and what the scorecard will cover. If it's not the right engagement, we'll tell you that too.