Product · Playbooks
60+ side-hustle templates, validated before you commit.
No idea? Pick one. Have an idea? Sanity-check it against the catalog. Every playbook runs through the Op Score gate before it spawns a gameplan, so you can't sprint into Build on a weak signal.
What's in the catalog
Every playbook tagged by income type, time-to-first-dollar, startup cost, and DNA fit.
Service
14Agency, freelance, fractional, productized service.
Content
11Newsletter, courses, podcast, YouTube, paid community.
Software
9Micro-SaaS, AI wrapper, browser extension, mobile app.
Local
8Med spa, real estate, law firm, home services, dental.
Marketplace
7Two-sided, directory, design store, freelancer hub.
Commerce
6DTC, dropshipping, print-on-demand, digital downloads.
Coaching
5Cohort, 1:1, group program, certification, mastermind.
Filter every playbook by
Playbook → Op Score → Gameplan
The path from "this looks interesting" to "I'm running plays" is four steps.
Browse 60+ playbooks
Filtered by income type, time-to-first-dollar, startup cost, and your Builder DNA. Each one shows a 30-second pitch + the riskiest assumption.
Op Score before you commit
Pick a playbook → run the Opportunity Score → get a GO / WAIT / KILL verdict. No, you can't skip this. The gate is in your Brain.
Generates your starter gameplan
Approved playbook spawns a 12-play starter gameplan tuned to your DNA — Compass, Validate, Design, Build, Ship, Monetize.
Brain captures everything
Mission, customer hypothesis, monetization path, kill criteria — all written to your Brain. Future plays read from it. Cameron quotes it back to you.
Who playbooks are for
Three honest use-cases.
Don't have an idea yet
Open the catalog. Filter by your DNA. Pick three. Run Op Scores. Kill two. Build one. The whole sequence takes a weekend.
Have an idea, want a sanity check
Search for similar playbooks. Compare your idea against existing patterns. Find gaps your idea fills — or kill it before you spend a sprint.
Run an agency, want repeatable client offers
Each playbook is also a client offer template. White-label them, fork them, productize.
We made it impossible to skip validation.
Pain (1-10), Frequency (1-10), Willingness to pay (1-10), Reach to first 100 (1-10), Founder fit (1-10). Composite under 60 → KILL or WAIT, with reasoning. Composite 60+ → GO, gameplan generates.
The gate runs before any playbook spawns a gameplan. Your scorecard writes to Brain. Cameron quotes it back when you waver three weeks in.
Don't pick a side hustle from a Reddit thread.
Pick one against your DNA, validate the demand, and ship with a gameplan. Free to start.
Start Free